Signal sent · signal returned
Zero7Ads is a retargeting-first performance network. We rebuild your non-converting visitors into intent segments, re-engage them across our publisher and programmatic supply, and close the loop with server-to-server attribution.
Channels we buy across
Tier 1–3 coverage
Weekly on request
Postback round-trip
Core focus areas
Why we exist
Zero7Ads started in 2022 out of a simple frustration: teams were spending most of their budget acquiring users, then quietly writing off nearly everyone who left without converting. The pool of warm, half-interested traffic sitting in their analytics was the largest untapped asset in the account, and almost nobody was structured to work it.
So we built the opposite of a volume network. Instead of chasing raw impressions, we specialise in the second touch — the one that reaches a user who already knows your brand, at the moment their intent is still measurable. That requires segmentation discipline, honest frequency caps, and tracking that survives ad blockers and cross-device journeys.
It also requires being straight about what retargeting cannot do. It will not rescue a broken funnel, and it is capped by the size of the audience your prospecting creates. When a campaign is not a fit, we say so early rather than burning a quarter of your budget proving it.
Services
Audience-first campaigns that chase intent, not impressions. We rebuild your drop-off pool into segments and re-serve them across display, native, push and social inventory.
Server-to-server postbacks and first-party pixels wired to your stack in a single onboarding call, so every conversion carries its click ID home.
A vetted supply pool of affiliates, media buyers and owned-audience partners who get paid for outcomes and nothing else.
In-house design and copy for banners, playables and pre-landers built per GEO and per vertical, then iterated on live performance data.
One named manager who knows your caps, your compliance limits and your margins — reachable on the channel you already use.
Verticals
Casino, sportsbook and lottery funnels with deposit-level attribution and strict GEO compliance controls.
Insurance, home services, education and legal lead flows with TCPA-aware form handling.
High-velocity entry funnels where recency-based retargeting recovers half-finished submits.
Mainstream and niche dating offers tuned for registration and first-billing events.
Loans, cards, trading and neobank funnels with document-stage drop-off recovery.
Product-level dynamic retargeting for cart and browse abandoners across catalogue feeds.
How it works
You place one lightweight first-party pixel — or point us at your existing tag manager container. Setup is typically under 30 minutes.
We split non-converting traffic by page depth, recency, device and funnel stage so each pool gets a different message, not the same banner.
Segments go live across our publisher network and programmatic supply, with caps that keep cost-per-touch under control.
Every conversion fires a server-to-server postback with the original click ID, so your reporting and ours reconcile without a spreadsheet.
Tracking stack
Conversions fire from your server to ours with the original click ID, payout value and event name attached. No third-party cookie dependency, no ad-blocker gap, and deduplication built in so retries never double-count.
Dashboard shown is sample data
Conversions today
1,284
Sample data for illustration
Partner feedback
Sample content — placeholder quotes pending partner approval
“We were writing off every user who bounced from the deposit page. Rebuilding that pool as a retargeting segment turned into our cheapest acquisition line by the second month.”
“The postback setup was the part we dreaded. It was done inside one call and the click IDs have matched our internal reporting ever since.”
“As an affiliate, what I care about is payment cadence and clean tracking. Both have been predictable, which is rarer than it should be.”
Events
Want to book a meeting at one of these? Send us a note.
Insights
The average paid landing page loses the overwhelming majority of its traffic on the first visit. That is not a failure of the funnel — it is the normal shape of buying behaviour.
7 min readTracking & attributionIf your network's numbers never match your internal reporting, the cause is almost always the tracking method — not bad faith on either side.
8 min readBudget & measurementRetargeting always wins on last-click cost per acquisition. That does not mean you should move budget into it, and here is the reasoning.
7 min readFAQ
Contact
Tell us whether you have traffic to monetise or budget to deploy. We reply to every genuine enquiry within one business day.
10/A, K.N. Road, Near Berhampore, Murshidabad, West Bengal – 742102, India
